A unique transparency platform

Do you know what is in the skin care products that you apply to your skin? What if you could decode their formulas? Because transparency is a symbol of trust, NAOS created AskNAOS, the digital platform that decodes all the ingredients and formulas in our skin care products. 
 

Understand your product composition

Because you have the right to know what you apply to your skin, and because we pay careful attention to the ingredients we choose, NAOS decided to launch AskNAOS, the digital platform that decodes the formulas and their ingredients, patents and technologies for all our skin care products.

When more and more of us are concerned about what we use on our skin, it is critical that everyone has access to the information they need, when they need it. We are pioneers in being transparent about all our products and are the first to have screened all our ranges: 450 formulas, 650 ingredients and 40 patents and technologies, to be sure they respect the skin and your health.

Now on AskNAOS, you can decode 100% of our patents, technologies and ingredients. The latter are explained according to their nature, role and origin. You have two ways to decode the composition of our products. You can either consult a product’s ingredient list and click on each to find out more, or explore them based on their role in each product formulation.

In this way, you can make your own enlightened and reasoned decisions about your skin care and what you apply to your skin.

Ingredients for skin care have been at the heart of our concerns for over 40 years

For more than 40 years now, Bioderma has been committed to developing skin care products that respect and support the skin’s ecosystem and health.

Ecobiology is our approach that combines the skin’s ecology and biology. We consider the skin as an ecosystem made up of living cells that constantly interact with one another and with their environment.

To respect that ecosystem, we have defined very specific criteria for selecting ingredients and formulating our skin care products. We favour pure, polyfunctional ingredients, close to the natural skin’s constituents and always at the right dose, to reactivate and strengthen the skin’s natural mechanisms. All of our ingredients are carefully selected for their safety and efficacy. Everything we do is driven by a profound commitment to ensuring your health and that of your skin.

Here at NAOS, transparency is about clarity, in the very broadest sense of the term - it’s something we commit to daily as a central focus of all our activities:

  • We help you to decode and understand the composition of all our products with no exceptions,
  • We surround ourselves with experts, researchers and partners to meet your needs as well as we possibly can: they help us decide which ingredients to use, by studying their origin, nature and function. A sincere, trusting relationship such as this means you can be sure we are completely transparent about our product formulas, to which we provide full access
  • For 40 years, we have striven to create sincere, trusting relationships with all our communities.
  • Ask naos expert

    Eloïse Collet, Scientific Communications Manager for Bioderma - NAOS.

    This vision of the skin as an ecosystem is the first principle of our unique scientific approach: ecobiology. Here at NAOS, we are committed to developing products that respect this ecosystem and are perfectly assimilated by the skin. What better way to do this than using ingredients naturally found in the skin or similar to its constituents?

    Eloïse Collet, Scientific Communications Manager for Bioderma - NAOS.

What if you could decode our product formulas and learn more about their composition yourself?

Wouldn’t it be great to know what you are applying to your skin, so that you could make your own reasoned and enlightened decision about the skin care products you use? It’s now possible with AskNAOS, the online platform that reveals the composition of all products from each of NAOS’ three brands: Bioderma, Institut Esthederm and Etat Pur.

NAOS was the first company to transparently explain and help decode all its formulas, including ingredients, patents and technologies, for all its products. We want you to know exactly what you’re putting on your skin. Beyond the ingredients themselves, each formulation is further explained so that you know what it is doing for your skin. By reading about the ingredients, their role and their origin, you have a much better appreciation of how you are caring for your skin: why each ingredient is there and how it’s helping your skin. By sharing this information with you, you can choose yourself the skin care products that suit you best.

Scan the QR code on the back of each product, or visit AskNAOS

You can easily access and explore all the information you need online.

You can also view our products’ ingredients and composition in the Our Products section of our web site.

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our-company Ecobiology is at the heart of all our products

Discover all bioderma product ingredients, patents and technologies

100% of the ingredients explained:

Nature: what is it?
E.g.: a vitamin, a plant extract, a vegetable oil, etc.

Role: what’s it used for?
E.g.: hydrating, soothing, cleansing, gelling, etc.

Origin: how is it sourced?
E.g.: via extraction from a plant or mineral, via biotechnology, by synthesis, etc.

2 ways of decoding a formula:

  • An ingredients list (INCI): to help you find the ingredients as they appear on the product packaging.
  • An explanatory representation: ingredients are grouped together by role (patents or specific active ingredients, sensory ingredients, protective agents and preservatives) against different coloured backgrounds.

If you would like to know everything about the composition of our products, patents and technologies, so that you can choose with full knowledge of what you are buying, check out our special platform: AskNAOS

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